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New Rules for Site Relevance
As consumers spend more time and money online, brands need to do more to ensure their site experiences are relevant and engaging. During this episode of TouchPoints TV, Brian McGlynn,…
Features February 15
Levi’s Brand Chief Quits Over Her COVID Anti-School Closure Stance
Long-time Levi’s executive Jennifer Sey, who most recently served as Brand President, has quit after a years-long internal dispute over her activism against pandemic-related school closures. In a self-penned column…
News February 15
Report: Walmart, Amazon Remove Mask Mandates for Vaccinated Associates
Walmart will reportedly lift masking requirements for fully vaccinated associates at both Walmart and Sam’s Club stores, according to internal documents seen by The Washington Post and other media outlets.…
News February 15
Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter Olympic Games, hosting livestreams, selling Olympics merch, dancing and sharing sports trivia.…
News February 15
Petco Names New Chief Merchant
Petco Health and Wellness Company has appointed Amy College as Chief Merchandising Officer, succeeding Nick Konat, who will be leaving the company. In her new role, College will develop and drive…
News February 15
4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has been nothing short of impressive. The social platform debuted in the U.S.…
Features February 15
What’s in Store for Grocery in 2022?
Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that has been characterized by change over the past…
Executive Viewpoints February 15
CVS Announces $3 Billion Investment in Technology to ‘Improve the Consumer Experience’
CVS is planning major tech upgrades in the coming year. EVP and CFO Shawn Guertin announced estimated capital expenditures as high as $3 billion to “invest in technology and digital…
News February 14
3 Brand Marketing Lessons from Super Bowl LVI’s Ads
People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared in real time. This, of course, makes the…
Features February 14
