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Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or hair of lost loved ones. It is uncharted retail territory in many…
Features February 7
How to Evaluate a Drop Ship Vendor
Drop shipping is a concept that’s been around for a while but it has grown in popularity as retailers look for new ways to expand their range and availability. Drop…
Executive Viewpoints February 7
How Retail Companies Can Cut Cookies and Boost Engagement
In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer…
Executive Viewpoints February 7
Virtual Showrooms, the Metaverse and New Shopper Communities
Featuring: Neha Singh, Obsess Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site “template”…
Podcasts February 7
Kohl’s Rejects Acquisition Offers, Creates Plan to Protect Against Hostile Takeovers
Kohl’s Board of Directors has rejected the acquisition offers from Sycamore Partners and Acacia Research, stating that “the valuations indicated in the current expressions of interest which it has received…
News February 4
As Meta Flounders, Amazon and Google Prove it’s All About the Advertising
Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some truly impressive Q4 earnings. For the first time the tech giant broke…
News February 4
Why Retail Needs More Empathetic Leaders
Empathy is in short supply these days, as more meetings and relationships take place online rather than in person. I think this is a problem and we really need more empathy from…
Executive Viewpoints February 4
Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best…
Features February 4
How Omnichannel Selling Can Directly Build Customer Loyalty
Improving customer experience and increasing customer engagement is the key to a sustainable and profitable retail enterprise. The introduction of buy online pick up in-store (BOPIS) and buy online, return…
Executive Viewpoints February 4
