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Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter Olympic Games, hosting livestreams, selling Olympics merch, dancing and sharing sports trivia.…
News February 15
Petco Names New Chief Merchant
Petco Health and Wellness Company has appointed Amy College as Chief Merchandising Officer, succeeding Nick Konat, who will be leaving the company. In her new role, College will develop and drive…
News February 15
4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has been nothing short of impressive. The social platform debuted in the U.S.…
Features February 15
What’s in Store for Grocery in 2022?
Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that has been characterized by change over the past…
Executive Viewpoints February 15
CVS Announces $3 Billion Investment in Technology to ‘Improve the Consumer Experience’
CVS is planning major tech upgrades in the coming year. EVP and CFO Shawn Guertin announced estimated capital expenditures as high as $3 billion to “invest in technology and digital…
News February 14
3 Brand Marketing Lessons from Super Bowl LVI’s Ads
People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared in real time. This, of course, makes the…
Features February 14
Former Club Monaco CEO Joins Urban Outfitters
Urban Outfitters has named retail veteran Francis Pierrel as President to lead the company’s North American operations. Pierrel most recently served as CEO of Club Monaco. Prior to Club Monaco, he…
News February 14
How Yahoo is Helping Brands Drive Omni Engagement
Featuring: Iván Markman, Yahoo Iván Markman has a rich history in the B2B media landscape, and now he’s helping Yahoo shape its solutions for its business clients — especially brands…
Podcasts February 14
Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth
These past years have seen an unprecedented number of retail store closures as retailers face mounting pressure from online competition, changing weather patterns, crazy supply chain disruptions, global frictions on…
Executive Viewpoints February 14
