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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel
Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. Whether they got roped into an…
Features July 1
Impulse: How Brands Can Enable Casual Commerce in Digital
Digital marketers today love to talk about the customer journey. While badly overused, this term conceals a hidden truth: journeys take a long time. A trip to the grocery store…
Executive Viewpoints July 1
How to Organize Your Data to Reach Your Personalization Goals
Data has become something of a holy grail for modern marketers, offering insights that not only help businesses better attract and retain consumers but also provide an improved experience for…
Executive Viewpoints July 1
Bed Bath & Beyond Promotes Two Executives to Top Finance Positions
One day after announcing the departure of CEO Mark Tritton, Bed Bath & Beyond has named Laura Crossen as its new SVP of Finance and Chief Accounting Officer, and Susie…
News June 30
Rakuten Advertising Enhances Influencer Management With Mavrck Partnership
Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers. Through the…
News June 30
H-E-B Edges Out Amazon, Walmart as Americans’ Favorite Online Grocer
H-E-B narrowly defeated second-place Amazon and third-place Amazon Fresh as the top-ranked ecommerce grocer in the U.S., according to dunnhumby’s inaugural Ecommerce Retailer Preference Index (RPI). Walmart made it to…
News June 30
H&M, Google Cloud Partner to Draw on Store, Online, Brand and Supplier Data to Boost CX
H&M will work with Google Cloud’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and the technology provider’s secure, sustainable global infrastructure. The…
News June 30
Amazon to Share Shopper Insights from its Grocery Stores with Brands
Amazon has rolled out a new store-based analytics service that will give brands insights into how their products are discovered, considered and purchased at Amazon Go and Amazon Fresh stores…
News June 30
Ready to Elevate Your CX? Consider a Contact Center Upgrade to CCaaS
Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC, consumers are willing to pay up to a 16% price premium for a…
Executive Viewpoints June 30
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