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David's Bridal has already reached 16 million consumers with its new shoppable video campaign on TikTok.

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok, created in partnership with its digital agency January Digital and digital advertising…

News July 26
Holiday 2022 predictions from Salesforce

Salesforce’s Top 5 Predictions for Holiday 2022

Editor’s note: This article has been condensed and repurposed from an existing article from Salesforce. With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried…

Executive Viewpoints July 26

Moving Supply Chains Closer to Consumers Provides Opportunity to Accelerate a Green Commerce Revolution

Worldwide pandemics and, more recently, military conflicts in Eastern Europe are continuing to cause significant disruption to global commerce, supply chains and consumers. However, in an unexpected turn of fortune,…

Executive Viewpoints July 26
Goodlife clothing is taking high fashion by storm with a few pages out of the CPG playbook.

How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. A $68 T-shirt might…

Features July 26

Best Buy Puts its Tech Foot Forward With Small-Format, Digital-First Store

Best Buy will open its first ever small-format, digital-first store in Monroe, N.C. The 5,000-square foot shop will build on the small-format pilot program Best Buy started with a test…

News July 25
Gap NYC Flagship Redesigns for Brick-and-Mortar Debut of Yeezy Product

Gap NYC Flagship Redesigns for Brick-and-Mortar Debut of Yeezy Product

The concept for the new collection from Yeezy Gap Engineered by Balenciaga extended to a major overhaul of a section within the Gap Times Square flagship, part of an omnichannel…

News July 25

Creative Co-Op Adds Performance Optimization Platform to Power Growth

Home goods supplier Creative Co-Op has chosen the GAINS Performance Optimization Platform for supply chain planning. The solution is designed to provide the visibility and insights needed by the supplier’s…

News July 25

Dollar Tree Names New CIO

Dollar Tree has begun rebuilding its C-suite following the late June departures of five top executives. The discount retailer named Bobby Aflatooni as its new CIO, replacing one of the…

News July 25
BNPL Provider Hosts Mission-Driven L.A. Pop-Up Shop

BNPL Provider Hosts Mission-Driven L.A. Pop-Up Shop

The recent Klarna Oasis pop-up experience featured mission-driven brands from Klarna’s roster of merchant partners. While BNPL companies don’t typically operate physical retail experiences, the hosted space on Los Angeles’…

News July 25
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