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How Kids Foot Locker Plays Well with Gen Alpha
Social platforms and the metaverse have given Gen Alpha a new way to share their voice, their creativity and their identities with the world. Kids Foot Locker sees this as…
Features August 16
IKEA U.S. Installs EV Chargers at 25+ Stores, Plans Wider Rollout by 2023
IKEA U.S. is deploying fast electric vehicle (EV) chargers at more than 25 retail locations across the country via a partnership with Electrify America and Electrify Commercial. The initiative is…
News August 16
ABG Adds Ted Baker to its Brand Roster
Brand management firm Authentic Brands Group (ABG) has added another major retailer to its portfolio with the acquisition of beleaguered British fashion chain Ted Baker. The conglomerate — which also…
News August 16
Walmart Adds Streaming to Walmart+ Membership With Paramount+ Partnership
Walmart is further enhancing the value of a Walmart+ membership with the addition of a Paramount+ Essential subscription at no extra cost. The plan will give Walmart+ members access to…
News August 16
Sparked by Pandemic Stresses, Unionizing Workers Seek Respect and a Place at the Table
While only a small number of retail stores have unionized, the growing popularity of the movement may herald of what’s to come. More than two-thirds (68%) of Americans approve of…
Features August 16
Ecommerce Personalization in the Age of Consumer Data Privacy
Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on…
Executive Viewpoints August 16
5 Ways Retailers Can Tackle Wavering Customer Loyalty
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But…
Features August 15
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela. Self-described on her Instagram account as a “19-year-old…
News August 15
WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast
Best Buy has started job cuts in stores across the U.S. as the retailer seeks to lower costs following its updated outlook for FY 2023 released July 27, 2022. (The…
News August 15
