Retail TouchPoints

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”…

Boxed Helps Shoppers Recycle Home Products With Mail-In Program

Boxed has partnered with TerraCycle to enable customers to recycle packaging for any brand of home essentials and personal care products. The effort, which is sponsored by Procter & Gamble,…

Davines Boosts Conversion With Personalization-Powered Social Proof

Among the challenges faced by eco-friendly haircare brand Davines during the COVID-19 pandemic was a loss of word-of-mouth promotion from its salon partners to their clients as these businesses shut…

Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops.…

The New 40 Under 40: Retail Leaders Driving Industry Progress

California REI Store Unionizes, Marking Second Victory for Organizers

Associates at a Berkeley, Calif., REI store have voted to form a union in a 56-38 vote, marking the second successful unionization effort at the retailer. The store’s workers will…

Reports: Amazon to Shut Down In-House Telehealth Service Following One Medical Acquisition

Amazon is planning to shutter its home-grown urgent and primary care offering, Amazon Care, following the July acquisition of the more advanced One Medical primary care business, multiple sources report.…

Inside the Metaverse’s $5T Opportunity

McKinsey estimates that the metaverse will create approximately $5 trillion in value. But where is that value coming from? And how can retailers get a piece of it? During this…

The Future of Marketing has Businesses Returning to Print

In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital. Newspaper and magazine ads were replaced with online banners, and radio and…