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Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers
Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant about the distribution of their products, in many instances by third-party resellers,…
Executive Viewpoints March 29
Alibaba Restructures into 6 Distinct Businesses to Drive Agility and Shareholder Value
Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team…
News March 28
Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than…
News March 28
As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is going on the offensive to enhance its appeal…
News March 28
The Body Shop Adds Makeup to its Refill Arsenal in Battle Against Plastic Waste
The Body Shop has gone beyond hair care, shower gels and hand soaps to include makeup in its product refill program, which prevented more than half a million plastic bottles…
News March 28
How Impossible Kicks Turned Sneaker Resale into an ‘Attainable Luxury Experience’
Making the word “impossible” part of your business name might sound like a company is pridefully flinging a challenge at the world. But while in classical tragedies such hubris eventually…
Features March 28
Devising an Optimal Returns Policy for Your Business
For many years, permissive returns policies have been the norm in ecommerce. Amid rising costs and fears of a looming recession, however, online retailers are finding they can no longer…
Executive Viewpoints March 28
Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic
Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local…
News March 27
Instacart Health Launches Tools to Scale ‘Food as Medicine’ Programs
Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their…
News March 27
