Retail TouchPoints
Ruggable’s Chief Marketing and Creative Officer on the Brand’s Design-Led Reset
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Digital Marketing Tactics for Uncertain Times
After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers…
Executive Viewpoints May 8
How Qalara is Helping Ethical Brands Scale
Featuring: Aditi Pany, Founder and CEO of Qalara As businesses expand globally, they begin to face more complex issues such as global payments, ambiguous compliance requirements and language barriers –…
Podcasts May 8
Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’
Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in…
News May 5
Reebok Partners with Farfetch to Relaunch European Ecommerce
Farfetch and Reebok have commercially launched their European partnership, which follows a deal announced by Reebok parent company Authentic Brands Group in 2022. Following its acquisition of Reebok from Adidas…
News May 5
Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart
As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging…
News May 5
Smaller Formats May Pave the Future Path for Macy’s
Macy’s will expand its off-mall presence by opening additional Market by Macy’s and Bloomie’s shops — smaller versions of the Macy’s and Bloomingdale’s department stores, respectively — even as it…
News May 5
Retail Remains a Testbed for New Technology
In the late 1970s, moviegoers were entranced by the futuristic sights on their screens, like otherworldly lasers in Star Wars lighting up theaters across the country. Soon after, politicians and…
Executive Viewpoints May 5
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party…
Executive Viewpoints May 5
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