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Levi’s Names Snap Exec as New Marketing Chief
Levi Strauss & Co. has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. Mitchell will report to Levi…
News April 24
Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence, more consumers, especially Gen…
Executive Viewpoints April 24
Walmart’s Baby Selection isn’t Just for Little Ones — Mom’s Needs are Key as Well
Baby retail isn’t just about the babies themselves. As the saying goes, it takes a village — and everyone in that village needs things to help raise the child. Combine…
Features April 24
The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of rising customer expectations, highly saturated markets and the decline of third-party cookies.…
Executive Viewpoints April 24
Unlocking the Power of Subscription Commerce
Featuring: Paul Chambers, CEO and Co-Founder, Subscription Trade Association Subscription models have evolved beyond offering consumers merely convenience and savings. Look at companies like FabFitFun, which now offer curation tools,…
Podcasts April 24
C-Store Retailer Maverik Buys Kum & Go, Creating 800-Store Chain
Maverik — Adventure’s First Stop and its parent company FJ Group will purchase Kum & Go, which operates more than 400 convenience stores across 13 states, from current owner Krause…
News April 21
Barnes & Noble Revamps Loyalty Program, Adding Free Option
Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001, launching its first free program and enhancing the benefits of its paid…
News April 21
JCPenney Names New Chief Customer Officer
JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel…
News April 21
Walmart Sells Eloquii to FullBeauty, Marking Second Digital Divestment this Month
Walmart will sell plus-size fashion brand Eloquii to FullBeauty Brands, marking its second divestment of an ecommerce-focused brand in one week. FullBeauty plans to make Eloquii the anchor tenant of…
News April 21
