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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity
Apple co-founder Steve Jobs once said, “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.”…
Executive Viewpoints July 10
Summer Shopping 2023: How Retailers can Boost Customer Loyalty
Today, consumers demand a seamless shopping experience at their own convenience. From curated discounts to automated checkout processes, convenience and customization have become key differentiators between success and failure in…
Executive Viewpoints July 10
‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging
It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with its own challenges. Apothékary, a DTC wellness company…
Features July 10
How Companies Like American Eagle Are Innovating Through Resale
Featuring: Anthony Marino, President, thredUP ThredUP’s annual resale report predicts that the U.S. resale market will reach $70 billion by 2027, outpacing the growth of traditional retail by 9X. Why?…
Podcasts July 10
Wellful to Resurrect Jenny Craig as DTC Brand
Wellful has purchased the well-known weight loss brand Jenny Craig and plans to resume its operations this fall, using a DTC delivery model and the personalized coaching the brand is…
News July 7
Serta Simmons Exits Chapter 11 With an Updated Product Portfolio
Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11. It has emerged following plans to “refresh the vast majority of its product portfolio,” which has…
News July 7
AWS to Invest an Additional $7.8B to Expand Ohio Facilities
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio…
News July 7
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle YouTubers, Instagram models and TikTok stars, trends within…
Executive Viewpoints July 7
The Untruths of Sustainable Packaging
An understanding of what we use and leave behind in the world — and how that affects our environment — has been building over many decades. But in more recent…
Executive Viewpoints July 7
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