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‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging
It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with its own challenges. Apothékary, a DTC wellness company…
Features July 10
How Companies Like American Eagle Are Innovating Through Resale
Featuring: Anthony Marino, President, thredUP ThredUP’s annual resale report predicts that the U.S. resale market will reach $70 billion by 2027, outpacing the growth of traditional retail by 9X. Why?…
Podcasts July 10
Wellful to Resurrect Jenny Craig as DTC Brand
Wellful has purchased the well-known weight loss brand Jenny Craig and plans to resume its operations this fall, using a DTC delivery model and the personalized coaching the brand is…
News July 7
Serta Simmons Exits Chapter 11 With an Updated Product Portfolio
Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11. It has emerged following plans to “refresh the vast majority of its product portfolio,” which has…
News July 7
AWS to Invest an Additional $7.8B to Expand Ohio Facilities
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio…
News July 7
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle YouTubers, Instagram models and TikTok stars, trends within…
Executive Viewpoints July 7
The Untruths of Sustainable Packaging
An understanding of what we use and leave behind in the world — and how that affects our environment — has been building over many decades. But in more recent…
Executive Viewpoints July 7
Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on…
Features July 7
Lululemon Expands Online European Distribution with Zalando
Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga, running and training apparel and accessories will be sold in 12 countries…
News July 6
