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Walmart and Sam’s Club Announce Price Reductions on Thousands of Goods
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Wellful to Resurrect Jenny Craig as DTC Brand
Wellful has purchased the well-known weight loss brand Jenny Craig and plans to resume its operations this fall, using a DTC delivery model and the personalized coaching the brand is…
News July 7Serta Simmons Exits Chapter 11 With an Updated Product Portfolio
Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11. It has emerged following plans to “refresh the vast majority of its product portfolio,” which has…
News July 7AWS to Invest an Additional $7.8B to Expand Ohio Facilities
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio…
News July 7The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle YouTubers, Instagram models and TikTok stars, trends within…
Executive Viewpoints July 7The Untruths of Sustainable Packaging
An understanding of what we use and leave behind in the world — and how that affects our environment — has been building over many decades. But in more recent…
Executive Viewpoints July 7Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on…
Features July 7Lululemon Expands Online European Distribution with Zalando
Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga, running and training apparel and accessories will be sold in 12 countries…
News July 6Snoop Dogg’s Petwear Brand Rolls into Petco, PetSmart and Kohl’s
Legendary rapper and entrepreneur Snoop Dogg is letting his new petwear brand, Snoop Doggie Doggs, off the leash and into retail. The DTC brand, which launched in fall 2022, is…
News July 6New Angry Birds Retail Café to Nest in Queens, NYC
The world’s first Angry Birds-themed retail café will open July 8, 2023, in Flushing, Queens. The iSwii by Angry Birds Retail Café will serve as an interactive café and retail…
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