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Jenny Craig meals

Wellful to Resurrect Jenny Craig as DTC Brand

Wellful has purchased the well-known weight loss brand Jenny Craig and plans to resume its operations this fall, using a DTC delivery model and the personalized coaching the brand is…

News July 7

Serta Simmons Exits Chapter 11 With an Updated Product Portfolio

Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11. It has emerged following plans to “refresh the vast majority of its product portfolio,” which has…

News July 7
AWS is investing another $7.8 billion on its cloud infrastructure in Ohio.

AWS to Invest an Additional $7.8B to Expand Ohio Facilities

Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio…

News July 7

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle YouTubers, Instagram models and TikTok stars, trends within…

Executive Viewpoints July 7

The Untruths of Sustainable Packaging

An understanding of what we use and leave behind in the world — and how that affects our environment — has been building over many decades. But in more recent…

Executive Viewpoints July 7
As emerging brands navigate an increasingly competitive digital landscape, many are turning to marketplaces (specifically Amazon) to acquire new customers.

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on…

Features July 7
Lululemon running gear

Lululemon Expands Online European Distribution with Zalando

Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga, running and training apparel and accessories will be sold in 12 countries…

News July 6
Rapper Snoop Dogg's new petwear brand hits retail.

Snoop Dogg’s Petwear Brand Rolls into Petco, PetSmart and Kohl’s

Legendary rapper and entrepreneur Snoop Dogg is letting his new petwear brand, Snoop Doggie Doggs, off the leash and into retail. The DTC brand, which launched in fall 2022, is…

News July 6
The new iSwii by Angry Birds cafe in Flushing, Queens.

New Angry Birds Retail Café to Nest in Queens, NYC

The world’s first Angry Birds-themed retail café will open July 8, 2023, in Flushing, Queens. The iSwii by Angry Birds Retail Café will serve as an interactive café and retail…

News July 6
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