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Shoppable TV may leapfrog livestreaming in the U.S.

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far that anticipation has yet to crystallize into livestreaming…

Features August 16

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range from roughly $30,000 to $50,000 over a period of three to four…

Executive Viewpoints August 16

Amazon Pay Adds BNPL Option for Prime Visa and Amazon Visa Cardholders

Prime Visa and Amazon Visa cardmembers can now make equal monthly payments for items they purchase on tens of thousands of participating online retail sites when they use Amazon Pay.…

News August 15
Merchants are revamping the post-purchase experience to focus on transparency and value for customers.

3 Post-Purchase Fails…and How to Fix Them  

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly…

Features August 15

PayPal Names Intuit Exec as New President/CEO

PayPal Holdings has named long-time Intuit executive Alex Chriss as its new President and CEO, effective Sept. 27, 2023. The appointment follows a search process conducted over the past several…

News August 15
DTC disruptor Parade has been acquired by women-owned Ariela & Associates.

Ariela Buys DTC Intimates Trailblazer Parade

Women-owned intimates company Ariela & Associates International (AAi) has agreed to acquire DTC disrupter Parade. Parade will join the other brands in AAi’s portfolio, which includes Fruit of the Loom (master…

News August 15

Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh

Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create Anything.” The new brand strategy is designed to spotlight the many kinds…

News August 15
The campaign for Victoria's Secret's new Icon collection will feature some familiar faces.

Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection

The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. The supermodels will grace a campaign…

News August 15
Rise Dispensaries is refreshing stores in 14 markets to align with its new brand identity.

Rise Dispensaries Revamps Store Design with Latest Rebrand

 Rise Dispensaries, a cannabis retail chain owned by Green Thumb Industries Inc., has revitalized its brand identify and refreshed retail stores across 14 markets. The new branding, developed in partnership with…

News August 15
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