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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is why e-tailers need to be strategic when expanding…
Executive Viewpoints September 14
Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement
Until someone invents a Star Trek-style replicator (“Tea. Earl Grey. Hot.”) that delivers pretty much any item to a consumer with science fiction-style immediacy, retailers remain bound by 21st-century delivery…
Features September 14
Fanatics Names Opendoor, GoDaddy Veteran as New Commerce CEO
Fanatics has appointed Andrew Low Ah Kee as CEO of Fanatics Commerce, the company’s largest business unit, effective immediately. Low Ah Kee is replacing former Fanatics Commerce CEO Doug Mack,…
News September 13
As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as…
News September 13
Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across its many brands, which include Pottery Barn, West Elm, Williams Sonoma Home,…
News September 13
Target Partners with Philanthropic Jewelry Brand Kendra Scott
Target has entered a long-term partnership with Kendra Scott to launch an exclusive collection and dedicated shopping experience. Debuting on Oct. 22, 2023, the collection will feature more than 200…
News September 13
How Speeding up Chargeback Resolutions can Boost Retailers’ Profits
Commerce is expanding rapidly, especially within the retail sector. Recent data shows that overall U.S. retail sales have increased 8.8% year-on-year, with ecommerce specifically up 8.4%. However, challenges are inevitable,…
Executive Viewpoints September 13
Good American Makes Good on its Brand Promise with Smart Fitting Room Tech
Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But…
Features September 12
Macy’s Names International Department Store Veteran as New Bloomingdale’s CEO
Macy’s Inc. has named Olivier Bron as the new CEO of its luxury brand Bloomingdale’s. Bron, who is scheduled to start in early November, will replace the previous Bloomingdale’s CEO…
News September 12
