Retail TouchPoints

Latest Posts

As the stress of the holiday season reaches its peak, retailers need to focus on the employee experience (EX) to fulfill their brand promise.

Want to Have Great CX This Holiday Season? Focus on Employee Experience First

This is Part 1 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking…

Features October 25

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this phenomenon for…

Executive Viewpoints October 25
The BuyBuy Baby website will relaunch later this month.

BuyBuy Baby to Reopen in Time for the Holidays

[This story was updated on Nov. 14, 2023 to include insight into the company’s future store plans.] BuyBuy Baby is ready to “reclaim its spot as America’s leading specialty baby…

News October 24
Amazon is bringing drone delivery to more locations worldwide.

Amazon Doubles Down on Drone Expansion Worldwide

Amazon unveiled a swath of the innovations and enhancements to its fulfillment and delivery operations at the annual Delivering the Future event earlier this month, including plans to expand drone…

News October 24
The integrated Hibbett Rewards X Nike membership program will give consumers access to new benefits and elevated retail experiences.

Hibbett and Nike Connect Loyalty Programs 

After linking its loyalty program with Dick’s Sporting Goods in 2021, Nike is now partnering with Hibbett on a similar “connected partnership.” Members can now link their Nike membership and…

News October 24
Retail TouchPoints was onsite at Advertising Week NY to bring you the top takeaways from the biggest names in media, marketing and advertising.

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising Week NY did last week as thousands of…

Features October 24

It’s Time for Retailers and CPG Companies to do a Post-Pandemic Process Checkup

The last three years have been a whirlwind for retailers and CPG companies. Pandemic-driven buying trends led to an explosion of new challenges, from a surge in online returns to…

Executive Viewpoints October 24
Kohl's is implementing a new in-store visual merchandising strategy to inspire holiday shoppers and drives conversions.

Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Kohl’s has unveiled a series of new initiatives designed to inspire holiday shoppers and rev up seasonal sales results. While discounts and deals will be core, the ailing department store…

News October 23
Brands like E.l.f. Beauty are embracing a new era of consumer engagement -- one where social media and even metaverse platforms are creating powerful vehicles for fostering community.

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in retail for two big reasons: its deep connection…

Features October 23
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank