Retail TouchPoints

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new,…

What Retailers Can Learn from Grocers About Sustainability

Retailers can no longer ignore consumers’ demand for improved sustainability initiatives. From consumer lawsuits to national news headlines calling out failed efforts and empty promises, retail leaders are feeling the…

Ebay Reclaims NYC’s Canal Street from the Fakesters with Store Focused on Authenticated Streetwear

New York City’s Canal Street has long-been prime real estate for the sale of counterfeit and bootleg goods, but Ebay is looking to provide an island of reality there with…

Vans, North Face Owner VF Corp Launches Transformation Strategy Following Investor Pressure

VF Corp, parent company of brands including The North Face, Vans, Timberland and Supreme, has unveiled its “Reinvent” transformation strategy after another disappointing quarter and pressure from a new activist…

Melissa & Doug Goes CAMP-ing to Celebrate 35 Years in Business

Melissa & Doug is partnering with experiential retailer CAMP on a pop-up event in New York City to celebrate the toy brand’s 35th anniversary and the opening of the its…

Amazon Adds BNPL Option for Business Customers

Amazon Business has added a pay-over-time option for B2B customers via an expansion of its partnership with BNPL provider Affirm. Amazon Business will make the option available to all eligible…

40 Under 40: The New Retail Leaders Driving Industry Progress

Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce…

Google Rolls Out New Tools to Help Merchants Stand Out on Search

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI…