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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital…

Executive Viewpoints November 10
Radio Flyer, the 106-year-old creator of the Original Little Red Wagon and other toys, has officially opened its first permanent store, in the Chicago-area Woodfield Mall in Schaumburg, Ill.

Radio Flyer

Radio Flyer, the 106-year-old creator of the Original Little Red Wagon and other toys, has officially opened its first permanent store, in the Chicago-area Woodfield Mall in Schaumburg, Ill. The…

News November 10

Best Buy Health Partners with Leading Hospital to Support In-Home Care

In collaboration with Boston’s Mass General Brigham hospital, Best Buy Health will support an expanded home-based health care delivery model designed to improve how safe, quality care can be provided…

News November 9

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create…

News November 9
Prime members can now get a One Medical membership at a discount.

To Attract More One Medical Customers, Amazon Offers Special Price for Prime Members

As the “medtail” movement continues to gain momentum, Amazon is seeking to build membership for its One Medical subscription telehealth service by offering it as an add-on benefit for Prime…

News November 9
Move with Athleta tour image

Athleta Hits the Road for Experiential Fitness Tour Across the U.S.

Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los…

News November 9
Bookshop.org homepage

Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

As its power and reach have grown, countless companies have tried to take on Amazon, but few have succeeded. It wouldn’t be precisely accurate to count Bookshop.org among the successful…

Features November 9

The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM…

Executive Viewpoints November 9
Tofurky has unveiled a holiday shop featuring gag gifts for all of your White Elephant needs, including candles, aprons and T-shirts.

Tofurky Leans into Ridiculousness with Gag Gifts in Digital Holiday Shop

When it debuted its first Holiday Roast in 1995, Tofurky struck a cultural chord and became embedded into the holiday cultural zeitgeist. To celebrate that some people passionately love the…

News November 8
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