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TikTok has taken a controlling stake in Indonesia's ecommerce platform Tokopedia.

TikTok Aims to ‘Transform Indonesia’s Ecommerce Sector’ Through Partnership with Tokopedia

In early October, Indonesia dealt TikTok a blow when it banned ecommerce on social media. Now, just two months later, TikTok has entered a strategic partnership with Indonesian ecommerce firm…

News December 11

4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your…

Executive Viewpoints December 11

How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences

Featuring: Jason John, CMO, 1-800-FLOWERS.COM, Inc. 1-800-FLOWERS.COM, Inc., is a pioneer in the gifting and entertaining space. By taking a holistic approach to marketing and content strategy, this renowned retailer…

Podcasts December 11
Amazon is testing a new prime benefit - grocery delivery.

Amazon Tests Out New Prime Benefit — Grocery Delivery

Amazon is piloting an add-on grocery subscription for Prime members in three cities that will give members access to unlimited grocery delivery on orders over $35 from Whole Foods Market…

News December 8
Michelle Gass, current Levi's President and future company CEO.

Michelle Gass to Take the Reins at Levi’s when CEO Chip Bergh Retires in 2024

Current Levi Strauss & Co. President Michelle Gass will succeed CEO Chip Bergh when he retires next year, the company’s board of directors has announced. Gass will formally take the…

News December 8

Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday…

News December 8

Dollar General Plans 800 New Stores, 1,500 Remodels in FY 2024

Dollar General is planning approximately 2,385 real estate projects for fiscal year 2024, including about 800 new store openings (including approximately 30 pOpshelf openings and 15 new stores in Mexico),…

News December 8
Advantages of connected TV over linear television.

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people…

Features December 8

The Secret Behind Quick-Turn Merch: A Strong Partner

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last few months have been filled with pop culture…

Executive Viewpoints December 8
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