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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn, this period presents an…
Executive Viewpoints January 24
Walmart Shutters Store No. 8 Innovation Incubator
Walmart will reportedly shut down its Store No. 8 innovation unit, according to the Wall Street Journal and other media outlets, as the retailer seeks to cut costs and find…
News January 23
Seen and Heard at #NRF2024: 5 Trends from the Big Show
Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. And after three…
Features January 23
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a 10% margin, the 80% to 90% margins of…
Executive Viewpoints January 23
UPDATED: Activist Investor Pushes for Response to Takeover Bid as Macy’s Announces Layoffs, Store Closures
[Editor’s Note 1/23/24: This story was updated on Jan. 22 to include details from a Jan. 21 statement from Macy’s, Inc. investor Arkhouse Management, urging Macy’s to respond to its…
News January 22
Kirkland’s Promotes COO to CEO Post
Home decor and furniture retailer Kirkland’s, Inc., has promoted Amy Sullivan to CEO, effective February 4, 2024. She has been with the company for more than a decade, most recently…
News January 22
From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But people definitely recognize Kimberly-Clark’s products, which include a host…
Features January 22
Skechers Selects Inventory and Planning Decision Support Solution
Skechers will deploy the Digital Brain platform from o9 Solutions to enhance support for its planning and decision-making across its North America retail operations, helping the retailer meet consumer demands…
News January 22
Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic…
Executive Viewpoints January 22
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