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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores
Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Parent company Chevron Stations Inc.…
News January 25Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping
The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge of not only attracting customers but also ensuring their online journey is…
Executive Viewpoints January 25Transforming Retail Spaces for Today’s Generation of Shoppers
The mall is experiencing a resurgence, defying predictions of its demise. This retail renaissance is not just a return to traditional shopping spaces but also signifies a shift in the…
Executive Viewpoints January 24Casper Revamps California Store with Interactive Sleep Features
Casper Sleep is doubling down on tactile experiences. As a company that sells mattresses, pillows and other sleep-related goods, it’s a natural thing to do — but Casper has gone…
Features January 242024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn, this period presents an…
Executive Viewpoints January 24Walmart Shutters Store No. 8 Innovation Incubator
Walmart will reportedly shut down its Store No. 8 innovation unit, according to the Wall Street Journal and other media outlets, as the retailer seeks to cut costs and find…
News January 23Seen and Heard at #NRF2024: 5 Trends from the Big Show
Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. And after three…
Features January 23Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a 10% margin, the 80% to 90% margins of…
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