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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be…
Executive Viewpoints January 31
Newegg Expands Resale Offering with ‘Refreshed’ Program for Electronics, Appliances
Online electronics and appliance marketplace Newegg is making a big push into resale with the debut of Newegg Refreshed, a refurbishment program for pre-owned products. Among the product categories now…
News January 30
TikTok Tests Tool that Would Make All Content on the Platform Shoppable
TikTok is testing a new feature that could make all video posts on the social media platform shoppable. The feature, which was first reported by Bloomberg and confirmed by…
News January 30
Etsy Debuts Personalized, AI-Powered ‘Gift Mode’
For some people (including me!), gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present for us. The marketplace’s new Gift Mode is an interactive hub, powered…
News January 30
Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As retailers ride the AI wave, it’s important to simultaneously address both the…
Executive Viewpoints January 30
Michaels Wins Educational Supplies Contract for Texas Schools
Michaels has been awarded an educational school supplies cooperative contract for Texas’ Region 4, an eight-county area in southeast Texas serving more than 1.2 million students. The retailer will work…
News January 29
Target, Lowe’s Work with RILA to Develop Tool to Measure Products’ Emissions
To help retailers determine the post-purchase carbon impact of products like appliances, electronics and outdoor power equipment, the Retail Industry Leaders Association (RILA) has partnered with Optera to develop the…
News January 29
Planet Fitness Joins the Retail Media Game
Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF Media Network. The new network aims to…
News January 29
CVS Buys More Clean Energy Toward Goal of 50% by 2040
CVS Health has agreed to purchase 264,000 megawatt hours (MWh) of zero-emission renewable energy annually from clean energy producer Constellation Energy to aid its ongoing carbon reduction efforts. These MWh,…
News January 29
