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The State of Gamification in Retail: How Brands Can Take Advantage
When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can…
Executive Viewpoints February 7
H&M’s New SoHo Location Features Secondhand Shop-in-Shop
Inside H&M’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To…
News February 6
Pop Mart Picks Los Angeles for its Two Newest Stores
Pop Mart, the designer toy and entertainment brand, is opening two permanent stores in Los Angeles as it continues its U.S. expansion. The brand strategically selected LA because of its…
News February 6
Gap Taps Design Star Zac Posen to ‘Reinvigorate Our Storied Brands’
Gap Inc. has named designer Zac Posen as its EVP and Creative Director as well as Chief Creative Officer (CCO) at Old Navy. Posen’s 25-year career has included designing red…
News February 6
Saks Introduces a New Category — Electric Cars
Saks, the ecommerce counterpart of Saks Fifth Avenue, has launched a new partnership with luxury electric vehicle company Lucid across its website and stores. Lucid now has a dedicated landing…
News February 6
From Veterinarians to Lowe’s to Marriott: Petco’s Partners are Becoming its Key Differentiator
Over the course of his 30 years in retail, Justin Tichy has worked at Walmart, Target and Best Buy, but his latest job as COO of Petco is “by far…
Features February 6
Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Of course, to any ecommerce veteran the…
Executive Viewpoints February 6
Dress for (Electoral) Success: M.M.LaFleur Revives ‘Ready to Run’ Program for Female Candidates
M.M.LaFleur is bringing back one of the positive elements of the 2020 elections, its Ready to Run program, which provides apparel — and now styling advice — to female political…
News February 5
