Retail TouchPoints

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March…

BJ’s Wholesale Club Plans to Open 12 New Stores, 15 Gas Stations by Q1 2025

BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will be the first of 12 new locations planned for BJ’s 2024 fiscal…

Home Depot Rebrands Retail Media Network as Orange Apron Media

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The…

UPDATE: NRF, RILA Label Visa-Mastercard Settlement Just a ‘Drop in the Bucket’

[Update as of 3/29/2024] Both the National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have criticized the proposed Visa-Mastercard swipe fee settlement as insufficient and vowed to…

UPDATE: Beyond Brings Back Overstock.com Following ‘Fatal’ Brand Mistake

[Update as of 3/29/2024] Beyond, Inc. has relaunched itsOverstock.com banner with the mandate of offering “crazy good deals,” with items discounted by 30% to 70%. The retailer originally had planned…

#RICE24 Community Convos: Justin Tichy, Chief Operating Officer, Petco 

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 years. Before…

Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the…

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox. Over the past year the experience has garnered 60,000…