Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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The Future of Retail is Multilingual
Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites…
Executive Viewpoints April 1
Why Retail Leaders are ‘Stuck Halfway Up the Ladder’
Featuring: Brian Librach, Author, The Retail Leader’s Roadmap Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. Needless to say,…
Podcasts April 1
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March…
News March 29
BJ’s Wholesale Club Plans to Open 12 New Stores, 15 Gas Stations by Q1 2025
BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will be the first of 12 new locations planned for BJ’s 2024 fiscal…
News March 29
Home Depot Rebrands Retail Media Network as Orange Apron Media
The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The…
News March 29
UPDATE: NRF, RILA Label Visa-Mastercard Settlement Just a ‘Drop in the Bucket’
[Update as of 3/29/2024] Both the National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have criticized the proposed Visa-Mastercard swipe fee settlement as insufficient and vowed to…
News March 29
UPDATE: Beyond Brings Back Overstock.com Following ‘Fatal’ Brand Mistake
[Update as of 3/29/2024] Beyond, Inc. has relaunched itsOverstock.com banner with the mandate of offering “crazy good deals,” with items discounted by 30% to 70%. The retailer originally had planned…
News March 29
The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?
Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 years. Before…
Executive Viewpoints March 29
