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Shopify Helps Hawaiian Brands Say ‘Aloha’ to NYC
Shopify is partnering with Mana Up, an accelerator and venture fund for Hawaii-based products, on an immersive market concept designed to spotlight emerging brands from “the Aloha state.” Aloha Market…
News April 9
L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program
MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC) site and rewards program to get closer to…
News April 9
Best Buy Adds Generative AI to its Customer Service Toolkit
Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to…
News April 9
Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto
A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with…
News April 9
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming…
Features April 9
Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never forget my 40th birthday trip to Istanbul when…
Executive Viewpoints April 9
UPDATE: Uniqlo Unveils Locations for 11 New Stores Opening in 2024
[Update as of 4/8/2024] Uniqlo has revealed locations for the additional 11 stores it plans to open this year, including five in Texas, a new state for the fast fashion…
News April 8
Best Buy, Microsoft Celebrate Earth Month by Turning ‘E-Waste’ into Couture
Best Buy, one of the largest retail collectors of e-waste in the U.S., is partnering with Microsoft on a new activation designed to inspire consumers to recycle their unwanted laptops…
News April 8
Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores
Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media reports and a LinkedIn blog post by Boisson founder Nicholas Bodkins. The…
News April 8
