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As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Ebay Debuts AI-Powered Fashion Curation Tool
Ebay has launched Shop the Look, a new AI-powered curation tool for fashion shoppers. U.S. and UK shoppers using iOS devices who have viewed at least 10 fashion items in…
News April 10
The Dark Side of the Surveillance Economy and What Retailers Should Do About It
Businesses across the spectrum have benefited hugely from the rise of the “surveillance economy” — the business of gathering and using data about consumer behavior for profit — but the…
Features April 10
Balancing Customer Loyalty in an Age of Growing Business Costs
Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. But the resilience of the American consumer prevented…
Executive Viewpoints April 10
Shopify Helps Hawaiian Brands Say ‘Aloha’ to NYC
Shopify is partnering with Mana Up, an accelerator and venture fund for Hawaii-based products, on an immersive market concept designed to spotlight emerging brands from “the Aloha state.” Aloha Market…
News April 9
L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program
MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC) site and rewards program to get closer to…
News April 9
Best Buy Adds Generative AI to its Customer Service Toolkit
Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to…
News April 9
Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto
A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with…
News April 9
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming…
Features April 9
Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never forget my 40th birthday trip to Istanbul when…
Executive Viewpoints April 9
