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AI: Hype vs. Reality
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that…
Executive Viewpoints May 23
3 Brands Making AR the Star of the Customer Experience
Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more…
Features May 23
Target Cuts Prices of 5,000 Items; Biden Calls on Other Companies to Follow Suit
Target will lower the everyday prices of approximately 5,000 frequently shopped items. Reduced prices already are in effect for about 1,500 items, and additional cuts will be instituted over the…
News May 22
#RICE24 Solution Spotlight: iAdvize Copilot’s AI-Powered Chatbots Tackle Ecommerce Abandonment
To increase ecommerce revenue, brands and retailers need to engage online shoppers and convert them into buyers. But when consumers cannot quickly find the products they’re looking for or easily…
News May 22
Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences
Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm. This immersive experience features three distinct shopping environments designed around social trends…
News May 22
Shopify’s Double-Edged Sword: Tackling Accounting Complexities with Automation
In an era when ecommerce is reshaping retail, platforms like Shopify have emerged as indispensable allies for businesses large and small. Shopify, originally a beacon for small and medium-sized enterprises,…
Executive Viewpoints May 22
Hanna Andersson Taps FTD Exec for Chief Technology Role
Hanna Andersson has named Mike Frazzini, most recently Technology Chief of Staff at FTD, as its new Chief Technology Officer (CTO). Frazzini, who will report to CEO Aimée Lapic, brings…
News May 21
UPDATE: Party City to Reopen First 3 New-Format Stores
[Update as of May 21, 2024] Party City will hold re-opening celebrations at the first three stores featuring its new format, which features a dedicated balloon service area and “birthday…
News May 21
IPSY Hires Netflix Alum as Chief Marketing Officer
Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading…
News May 21
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