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Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel
Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on…
News June 18
FullBeauty Enlarges Brand Portfolio with Avenue Purchase
FullBeauty Brands will buy the Avenue brand from City Chic Collective, a publicly traded Australian company. Financial terms of the purchase were not disclosed. This marks FullBeauty’s fourth acquisition in…
News June 18
UPDATE: Netflix Shares Locations of First Two Permanent Brick-and-Mortar Stores
[Update as of June 18, 2024] Netflix has announced that the first two “Netflix Houses” in the U.S. will be located at Pennsylvania’s King of Prussia Mall and the Galleria…
News June 18
CAMP Partners with Simon and RWS Global to Scale its Play-and-Shop
CAMP is partnering with mall operator Simon to bring its “play-and-shop” concept to Philadelphia and Houston over the next two years. In 2024, CAMP will open at the King of…
News June 18
Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers
It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the…
Features June 18
Why Retail Brands Need to Collect Their Own Data
As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer…
Executive Viewpoints June 18
Tractor Supply Leverages Pricing Optimization Solution
Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics, an Aptos Company, to help scale optimized pricing across its 2,200 stores and ecommerce site. The…
News June 17
TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board
TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform…
News June 17
Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns. Consumers…
News June 17
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