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Using advanced brand tracking tool Tracksuit, M.M.LaFleur has been able to ensure its marketing and messaging pivots align with its lifestyle-centric designs.

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership…

Features July 17

Stop & Shop to Close 32 Underperforming Stores in Northeast by November

Stop & Shop will shutter 32 supermarkets in Connecticut, Massachusetts, New York, New Jersey and Rhode Island by Nov. 2, 2024. The retailer, a division of Ahold Delhaize, will still…

News July 16
Sephora's annual fan event Sephoria will kick off in Atlanta.

Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro…

News July 16
Fans at the recent Shein pop-up in Montreal.

Latest Shein Pop-Up Draws 10,000 in Montreal

Shein’s latest pop-up in Canada, a retro-inspired four-day event that took place in Montreal from July 11-14, drew more than 10,000 visitors. The pop-up comes amid a major push by…

News July 16
The selection at the newly redesigned M&S Liverpool Street Station Mezzanine store.

M&S Doubles Down on C-Store Strategy with Plans for 10 Locations, 50 Remodels

British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year…

News July 16

Ace Hardware, 100 Years Young, Celebrates 100 New Stores in 2024

Ace Hardware remains remarkably spry for a centenarian. The retailer-owned cooperative has already opened 100 new stores this year, halfway to its goal of 200 store openings by the end…

News July 16

Modernizing the Grocery Store: How AI is Helping Shoppers and Grocery Brands Get in Sync

The grocery sector is primed to benefit significantly from the opportunity that AI presents, both for retailers and shoppers alike. Grocery stores have voluminous catalogs and their many products have…

Executive Viewpoints July 16
Amazon's AI shopping assistant Rufus is now available for all U.S. shoppers.

Amazon Makes AI Shopping Assistant Rufus Available to All U.S. Shoppers as Prime Day Kicks Off

Amazon has made its generative AI-powered conversational shopping assistant Rufus available to all U.S. customers the day before its 10th annual Prime Day sales event kicks off on July 16.…

News July 15
Macy's has rejected a buyout offer after months of negotiations.

Macy’s Ends Buyout Talks with Arkhouse, Brigade; Looks Ahead to Company’s ‘Bold New Chapter’

Macy’s board of directors has unanimously agreed to terminate buyout discussions with Arkhouse Management and Brigade Capital Management following months of negotiations that included several bid increases and a board…

News July 15
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