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Ebay Plans ‘Pre-Loved’ Fashion Shows for New York, London Fashion Weeks
Ebay is launching a “Pre-Loved Fashion Week” in tandem with the upcoming New York and London fashion events that will feature a live, shoppable runway show of pre-owned designer looks.…
News August 28Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. In fact, more than one-third of the world’s population already…
Features August 28How to Win in the Routine Economy: Elevate the Everyday
As an elder millennial who is trying to do it all (and ideally hit my daily protein goal along the way), I’m not buying products — I’m buying a routine,…
Executive Viewpoints August 28Vera Bradley Looks to Capture New Gen Z Fans with Urban Outfitters Collab
Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection. The exclusive collection features six re-editions of some of Vera Bradley’s most popular bag styles…
News August 27Pfizer’s New DTC Website Aims to ‘Streamline the Path to Better Health’
Pharmaceutical company Pfizer has launched a new direct-to-consumer website, PfizerForAll, offering prescription delivery, vaccination scheduling, discounts on Pfizer medications and same-day appointments with healthcare professionals for common complaints such as…
News August 27Determining the ROI of Change
Facing lingering supply chain issues and constantly changing consumer behaviors, retailers today are looking to large-scale transformations to better understand what customers want — and to deliver on those demands…
Executive Viewpoints August 27Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History
Stop & Shop, which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will end tobacco sales by Aug. 31, 2024 as part of its commitment…
News August 27Extended Back-to-School Season Spotlights Need for Tactical Markdowns
As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and perhaps more importantly, when it stops — have become more nebulous in…
Features August 27Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire
Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike Merna as Senior Director, Commerce Media Specialist Lead.…
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