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Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good…
News October 2
New Simon Campaign Touts Malls’ Multi-Generational Appeal
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is…
News October 2
Save A Lot Deploys Automated Food Traceability Network
Save A Lot has rolled out the ReposiTrak Traceability Network (RTN) to provide automated traceability and compliance with the Food Safety Modernization Act Section 204 (FSMA 204). The law, designed…
News October 2
Gas Stations Evolve: AI and EVs Drive Transformation into Mini-Grocery Stores
Gas stations and convenience stores, once the cornerstone of road trips, are undergoing a significant transformation due to the increasing prevalence of electric vehicles (EVs). Traditionally, these establishments were quick…
Executive Viewpoints October 2
Transforming Retail Experiences Through Digital Signage
Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look…
Executive Viewpoints October 2
Eatertainment Venues Must ‘Earn’ Customers’ Time with Community and Camaraderie
Eatertainment — a somewhat ungainly word describing everything from a bowling alley with a humble snack bar to immersive food-and-high-tech environments — succeeds best when it provides an escape from…
Features October 2
Georgia Walmart to Host Girl Scouts ‘DreamLab’
The Girl Scouts of Historic Georgia will open its latest Girl Scout DreamLab in a Walmart Supercenter in Albany, Ga., marking the first time that the experiential concept will be…
News October 1
LVMH Sells Off-White to Brand Management Firm Bluestar
LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. Financial details were not disclosed. LVMH took a majority stake in the label in 2021,…
News October 1
Ashley Leverages Samsung Tech to Launch New Connected Home Experience
Ashley has partnered with Samsung Electronics America to launch The Connected Home Experience powered by Samsung SmartThings, an interactive showroom that features on-trend furniture and interactive tech activations. When guests…
News October 1
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