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Paramount Debuts New AI-Enabled Shoppable TV Experience at MTV VMAs
Paramount debuted a new technology last night at the MTV Video Music Awards (VMAs) that allowed viewers to shop the entire broadcast, from the red carpet to the stage. The…
News September 12
Associated Food Stores Adopts Personalization and Customer Insights Platform
Associated Food Stores (AFS), a wholesaler and cooperative serving nearly 450 supermarkets in the Intermountain West region, has adopted customer engagement, personalization and analytics solutions from Birdzi. AFS will roll…
News September 12
Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers
As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation. While brands have always had to strategize, plan,…
Executive Viewpoints September 12
4 Trends That Should Drive Retailers’ Holiday Strategies
Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will…
Features September 12
Old Navy Heads Back to the ’90s for 30th Anniversary Celebration
In celebration of Old Navy’s 30th anniversary, the fashion brand is leaning into ‘90s nostalgia with a limited-edition collection based on retro designs, a ’90s-inspired marketing campaign and a throwback…
News September 11
Target Goes to the Dogs (and Cats) for ‘Cuddle Collab’ Product Launch
Target will launch an exclusive collection for pets and pet lovers, The Cuddle Collab, with more than 180 pieces inspired by six social media “fur-fluencers.” The items, starting at $3,…
News September 11
Bed Bath & Beyond Brand Headed to Other Retailers and New Markets
Beyond, Inc. — owner of Bed Bath & Beyond, Overstock and Zulily — is launching a global licensing program to bring its brands to other retailers and new markets, beginning…
News September 11
Starbucks’ New CEO to Focus on Improving In-Store Service in the U.S.
Brian Niccol, the newly appointed Chairman and CEO of Starbucks, has admitted that in some U.S. stores, the retailer isn’t “always delivering” the great coffee and sterling customer service that…
News September 11
Sur La Table Owner Adds Backcountry to Brand Portfolio
CSC Generation Enterprise (CSC), a technology platform that owns brands including One Kings Lane and Sur La Table, has purchased outdoor retailer Backcountry and its family of brands, including MotoSport,…
News September 11
