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From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different…
Executive Viewpoints October 25
How to Navigate the Post-Purchase Communication ‘Minefield’
There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience with a brand even after a purchase is completed. In fact, 53%…
Features October 25
Grubhub Joins the Commerce Media Club
Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. Through the partnership, Grubhub merchants can now access tools like bid…
News October 24
UPDATE: Former Abercrombie CEO Jeffries Arrested on Sex Trafficking Charges
[Update as of 10/24/24] The current leadership of Abercrombie & Fitch has stated that it is “fully cooperating with law enforcement as the legal process continues” in the case of…
News October 24
Beyond, Inc. to Lay Off 20% of Workforce as Company Shifts to an ‘Affinity Marketing Model’
Just days after announcing two major new partnerships with The Container Store and Kirkland’s, both of which include sizeable investments in the home retailers, Beyond, Inc. has announced plans to…
News October 24
Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix
Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta…
News October 24
Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery
Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate…
News October 24
PetSmart Names Retail Veteran as New CEO
PetSmart has tapped Ken Hicks as its new President and CEO, effective Oct. 31, 2024. Hicks will take over from interim CEO Alan Schnaid, who will continue as EVP and…
News October 24
TikTok Shop Expands Refurbished Electronics Business to the U.S.
TikTok Shop has expanded the refurbished electronics product category to U.S. consumers after a UK launch in September 2023. TikTok users can click the Shop tab to see refurbished products…
News October 24
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