Retail TouchPoints
Grocery to Western Wear: Retailers Flag a More Cautious Shopper
Grocery, outdoor apparel, kids' apparel, farm and ranch, and western wear all posted Q2 earnings within weeks of each other, and executives at each company pointed to the same thing:...
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Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
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