Retail TouchPoints
AI Playbook: How PetSmart Used AI Decisioning to Drive a 22% Lift in Salon Bookings
Marketing SVP Bradley Breuer shares why AI works best for personalized marketing efforts, customer relationship management and driving groomer visits at PetSmart when it's paired with human expertise.
Top Stories
Latest Posts
Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
Latest Podcasts
Latest Resources
