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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which means brands can transform every piece of content…
Features October 15Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media
It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive in a highly saturated digital marketplace. But when…
Executive Viewpoints October 15Gaining a Holiday Edge with Digital Revolving Credit
The world is certainly embracing digital transactions. Recent statistics show that 2.71 billion people have been shopping online globally as of 2024 — nearly one-third of the world’s population. What’s…
Executive Viewpoints October 14The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young…
Features October 14How Community Involvement Influences Commerce
Featuring: Allen Warch, VP, Food & Fresh Merchandising, Dollar General | Jenny Maloney, Global-Americas Strategic Accounts Manager, Bayer To identify new collaborative opportunities, retailers should focus on their distinct business…
Podcasts October 14United Coffee House Rewind
The latest edition of Indian restaurant chain United Coffee House aims to bring this historic brand into the modern era, with a design that nods to the past while offering…
News October 11Walmart Invests in 74 Rooftop Solar Projects in Maryland and Illinois
Walmart will work with Solar Landscape to support 74 commercial rooftop solar projects that are expected to come online in 2024 and 2025, eventually creating nearly 43 megawatts of solar…
News October 117-Eleven Parent Plans Corporate Restructuring to Sharpen Focus on Convenience Business
Seven & i Holdings, parent company of 7-Eleven, plans to create a new holding company for its supermarkets, specialty stores and other non-convenience store businesses. The newly named York Holdings…
News October 11Frito-Lay Thinks Out of the Bag with New Doritos Restaurant
CPG brands have been trying a lot of new things to connect directly with their consumers, including DTC websites and retailer-agnostic loyalty programs, but Frito-Lay has pulled a new one…
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