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Pay-Per-Click Advertising: 3 Strategies to Up the Urgency & Boost Sales
By Matt Lawson, VP of Marketing, Marin Software Every retailer knows that urgency sells. The “one-day sale” or “20% off this week only” promotions are a mainstay of retail marketing…
News July 22New M-Commerce Guide Suggests Strategies To Leverage Smartphones For Conversion
As the growth of smartphone adoption continues to impact the way consumers find and buy products, a new guide from the Mobile Entertainment Forum (MEF) was released yesterday to offer…
News July 22Disney’s First “Apple Inspired” Store Steps Up Interactive Shopping Experience
By Tom Ryan, Managing Editor, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged…
News July 15Motorcycle Superstore Drives $1M Revenue Spike With Recommendations
Retailers are tasked with the ever-present challenge to give customers what they want, when they want it — and even perhaps offer customers things they didn’t even know they might…
News July 15Learning From Lego: 3 Key Drivers for Better Retail Business Intelligence
By Bruno Aziza, Co-Author, “Drive Business Performance: Enabling a Culture of Intelligent Execution” The economic crisis has reminded business leaders that developing a great strategy is not enough. They need…
News July 15Buy.com; Nike Utilizing Mobile Payment; Poised for Steady Increase
The mobile craze has been loud and proud over the last year, as smartphones enable shoppers to get the information they’re looking for when they’re looking for it. Price comparison…
News July 8Groupon Taps Unica for Four-Pronged Email Optimization Approach
Launched in November 2008, Groupon is a local shopping web site offering unbeatable discounts on the best things to eat, do, see and buy in a variety of cities across…
News July 8Making the Case for IP Video: 4 Tips for Success
By Will Botten, Manager, Engineering and Support, Direct Source, Inc. Video surveillance has been around since the 1960s when government organizations started to realize the potential safety and security benefits…
News July 8Amazon.com Acquires Woot.com For the Ultimate “Daily Deal”
Yesterday the news hit that Amazon.com has acquired online discount retailer Woot.com, a web site that acquires inventory opportunistically from manufacturers and sells it online and offline. Though best known…
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