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Watson And The CMO’S Dilemma
By Dr. Michael Haydock The chief marketing officers I know have a bunch of questions they’d like to ask Watson, the Jeopardy!-winning computer ― and none of them are about literature,…
Executive Viewpoints July 14New Report: Store Locator Usage Jumps 48%
Mobile store locators drive foot traffic in-store and increase the likelihood of purchase. According to Millennial Media’s May 2011 S.M.A.R.T. Report, the number of mobile campaigns featuring store locator capabilities…
News July 13Educating Employees Is Vital In The ‘Post Wal-Mart’ World
Competing on price alone is no longer a guaranteed win in the retail industry. With mobile devices in hand, shoppers can compare prices in real time. The key to winning…
News July 12Starbucks Adds eGift Feature To iPhone, iPod App To Increase Mobile Loyalty and Purchases
Following the success of the My Starbucks and Starbucks Card Mobile Application, Seattle-based Starbucks has furthered its mobile capabilities by adding a gift card option to the Starbucks for iPhone…
News July 11TouchPoints TV: Keith Carpentier, Lawrence
Keith Carpentier, Senior Business Development Manager of Retail & Finance for Lawrence, a Tensator Group Company Keith gives viewers an in-depth look at the “Virtual Assistant,” which is making its…
News July 8TouchPoints TV: Joseph Magnacca, Duane Reade
Joseph Magnacca, President of Duane Reade Retail TouchPoints caught up with Joseph Magnacca, President of Duane Reade, during the unveiling of the new flagship store at Wall Street in New…
News July 8Coach Implements Mobile Site To Further Integrate Its Online-Offline Business
With a focus on maintaining the same upscale shopping experience as its traditional website, Coach has launched its first mobile commerce site, powered by Usablenet. The immediate goals for the…
News July 8Facing Economic Uncertainty In The U.S., Retailers Opt To Go Global
Part 1 of the Retail TouchPoints Global Growth Report Following the recent economic downturn, many U.S. retailers are struggling to make up for lost time and money. According to Deloitte…
Features July 7Endeca Unifies Shopping Channels To Deliver Actionable Customer Insight
Concept: Endeca InFront is a customer experience management (CXM) platform designed to power adaptive digital experiences for customers through multiple channels. InFront connects to backend technologies and data sources to…
News July 7
