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Freshpair Decreases Email Bounce Rate By 33.8% Using Targeted Marketing
In order to increase marketing performance and drive revenue, while decreasing cart abandonment, retailers must focus on creating a customized and seamless email-to-web site experience. In an effort to reverse…
News September 23Exclusive Survey Preview: Cross-Channel Checkup
Up to 98% of retailers are working toward a cross-channel strategy, according to an exclusive Retail TouchPoints survey completed in September 2011. The “Cross-Channel Checkup” survey revealed that 56.9% of…
News September 22Gamification To Reach $2.8 Billion By 2016
Gamification is the latest marketing trend coming to the forefront following the hype surrounding check-in applications such as foursquare and shopkick. But this new customer engagement tactic experienced a dramatic…
Features September 22Shopping Cart Abandonment Strategies For The Holidays
Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This includedCyber Monday’s record breaking $1.028 billion sales total, marking the first dayU.S.online…
Executive Viewpoints September 22Jagged Peak E-Commerce System Powers Footpetals Site
RG Barry recently launched its second e-Commerce site using the EDGE eCommerce platform from Jagged Peak. Footpetals.com joins the company’s other web store, Dearfoams.com. The EDGE platform has been implemented…
News September 21Local.com Rolls Out Rich Media Ad Platform To Incorporate In-Store Product Availability Data
Online local media company Local.com recently announced a rich media ad platform which incorporates in-store product inventory availability and current pricing data for products sold by local retailers. The solution…
News September 21Ecommerce Report: Delivering Actionable Insights Using Updated Analytics
Retailers have experienced drastic changes since product research and sales moved online, hence the birth of e-Commerce and social media. Today’s retailers are still learning to adapt to these changes…
Features September 21New Study: Coupons and Deals Drive Purchases Among “Digital Moms”
Although brand trust is a key factor in boosting customer loyalty, a new study reveals that price is a key driver of purchases among a developing category of moms. In…
Features September 20TouchPoints TV: Jerry Rightmer, Starmount
Jerry Rightmer, President and CTO, Starmount Shortly following the news that Urban Outfitters will be initiating a chain-wide roll out of its mPOS system, Starmount President and CTO Jerry Rightmer…
News September 20
