Retail TouchPoints
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Digital Gift Card Services Increase Loyalty, Create Seamless Exchange And Redemption Process
Gift card purchases are expected to reach $100 billion in sales by 2012, according to research firm TowerGroup in its analysis titled “CARD Act Impact: New Regulations Set to Wipe…
News November 28ShopText Launches ScanTxt To Leverage Offline Mobile Campaigns
ShopText, a mobile marketing and loyalty solutions provider, recently launched ScanTxt, a web-based mobile marketing solution which combines QR codes and text messaging keywords. The self-service solution offers retailers the…
News November 25Books-A-Million Partners With Checkpoint Systems To Enhance Customer Experience Through EAS Solution
Books-A-Million has teamed with Checkpoint Systems to reduce shrink and enhance the in-store customer experience through Checkpoint’s electronic article surveillance (EAS) solution. With more than 250 stores in 31 states…
News November 25New Study Reveals Email Messaging Can Offset Shopping Cart Abandonment Rates
Retailers are developing better messaging that discourages online shopping cart abandonment, a major concern in e-Commerce, and entices online shoppers to process their orders. The average abandonment rate jumped from…
News November 23Gilt Groupe Extends Flash Sales To More Than 100 Countries
Consumers are gravitating to flash sale sites in an effort to obtain designer goods at a highly discounted price. Due to increased demand, Gilt Groupe has implemented the FiftyOne platform…
News November 22Optimizing In-Store Customer Service During The Holiday Shopping Season
Black Friday is days away and retailers are arming store associates with excess inventory to satisfy shoppers looking for the best buy. While merchandising is vital for a successful holiday…
News November 21TouchPoints TV: Scott Silverman, Ifeelgoods
Scott Silverman, Ifeelgoods Gamification is coming to the forefront as shoppers continue to tap into foursquare and shopkick to receive points and coupons in exchange for store check-ins. In this…
News November 21GourmetGiftBaskets.com Taps Online, Email Targeting To Boost Customer Engagement
Targeting and personalization strategies allow retailers to refine marketing materials, offers and messaging based on consumer preferences. By analyzing browsing and buying behavior, best-in-class retailers have acquired a loyal consumer…
News November 18Connecting The Dots Between Mobile Marketing And Commerce
Part 2 of the Retail TouchPoints Mobility Report Mobile technology is becoming a necessary component of the retail experience that helps consumers obtain news and information in real time. As…
News November 16
