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Taap.it Targets Small Businesses To Increase In-Store Traffic
Taap.it Live Local, a Manhattan-based mobile application company, recently launched an app to drive consumer traffic into neighboring stores throughout the U.S. “Local stores represent 99.7% of all employer firms;…
News December 28Improving Resiliency Strategies To Decrease Risk
Savvy retailers are developing recovery plans and strategies in light of potential risk from hurricanes, floods and power outages. Though store locations can be greatly affected by disasters, the rise…
Executive Viewpoints December 28U.S. M-Commerce Sales To Reach $11.6 Billion In 2012
Mobile commerce has come to the forefront during the 2011 holiday shopping season as a way for consumers to browse and buy anywhere and at anytime. Although m-Commerce purchases are…
News December 27J. Hilburn Drives $250,000 In New Sales With Social Referral Program
Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking sites. J. Hilburn, a provider of custom tailored menswear, traditionally relied on…
News December 26Are Retailers Meeting Today’s “Empowered Consumers’” Expectations?
Consumers’ expectations of a seamless cross-channel shopping experience are higher today than ever before as increasingly they merge brand touch points into one continuous interaction. These “empowered consumers” are redefining…
News December 22How Business Intelligence Creates Better Business Value For Retail Leaders: Part II
Part II of a three-part series. Part I appeared in the December 8 Newsletter. The top pressure driving executive investment in Business Intelligence (BI) is poor visibility into day-to-day operations,…
Features December 21Getting Ahead Of The Curve With Comprehensive Price Intelligence
Price matching and price adjustment policies are all over the news this holiday season. In addition to the standard programs of this ilk that are habitually available across multiple retailers,…
Executive Viewpoints December 21Analyzing The Digital Consumer For 2012 Mobile Success
As retailers finalize cross-channel marketing plans and investments for 2012, most have considered the benefits of mobile strategies, such as short message service (SMS), apps, mobile-optimized sites and quick response…
News December 21Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates
Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and earn rewards. Although the app does not include location-based technology, consumers can…
News December 21
