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Augmented Reality Expands; Lego Delivers Second-Generation Digital Box To All Products To Influence Customer Purchases
More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban are among those implementing this tactic into their marketing efforts. Lego added…
News December 21Best Buy Improves In-stocks Up To 4%, Decreases Inventory Levels
Constant replenishment, disparate forecasting systems and cumbersome data volumes challenge even the best retailers to accurately predict customer demand in order to optimize inventory. Retailers also need to maximize inventory…
News December 21New Study Shows More Consumers Making Purchases On Mobile Phones; 90M Smartphone Users In U.S. Alone
The smartphone’s enhanced Internet access and applications have captivated the hearts of consumers. More than half of U.S. mobile phone owners browse mobile Internet, use apps or download content, according…
News December 19Lucky Brand Doubles Conversion Rates And Increases E-Commerce Revenue By 300% With Email Remarketing Solution
Today’s deal-savvy shoppers are utilizing price comparison applications and search strategies across channels to ensure they’re receiving the best buy. As a result, many retailers aren’t achieving optimal ROI due…
News December 19TouchPoints TV: Amy Shecter, C. Wonder
Amy Shecter, President, C. Wonder Although the shakey economy has encouraged consumers to be thriftier in their spending strategies, that hasn’t prevented shoppers from coveting an engaging in-store experience. With…
News December 19Sharing And Referral Strategies Optimize Social Media Presence
Consumers are relying on social networking sites, such as Facebook, Twitter and LinkedIn, to stay connected with friends and family, obtain information and share their opinions on open platforms. Due…
News December 16Socialize The Search Experience To Gain More Fans And Conversions
Social network sites have become the online equivalent of the family living room or local coffee house ― they’re the place where people hang out with friends, share news and…
Executive Viewpoints December 15SuperSaturday Retail Event Benefits RetailROI Charity
Charitable foundation Retail Orphan Initiative (RetailROI) will be hosting SuperSaturday, a fundraiser that will gather prominent thinkers to discuss the convergence of Marketing and IT, store technologies, social media success…
News December 15Social and Mobile Integration A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III
With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these channels to develop a cross-channel strategy that maximizes the strengths and potential…
Executive Viewpoints December 15
