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How Virtual Influencers and AI are Transforming the Creator Economy
The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and…
Features November 1
The Power of Employer Branding in Attracting Top Retail Talent
When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that sets it apart in the marketplace. This branding…
Executive Viewpoints November 1
David’s Bridal Says Yes to the Dress (Again) with New Resale Program
David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce. Secondhand wedding, bridesmaid and special occasion dresses, along with accessories, will be available…
News October 31
Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up
Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in…
News October 31
Adidas Pilots New Contextual Commerce Ad Tool
Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to…
News October 31
DoorDash and Lyft Partner to Cross-Promote Rideshare and Delivery Benefits
DoorDash and Lyft are working together to combine ridesharing and delivery benefits. Members of the DashPass loyalty program can now receive monthly rideshare benefits with Lyft at no additional cost,…
News October 31
Clarks Continues Roblox Reign with ‘Stranger Things’ Drop
Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a result, brands are now using Roblox to create…
Features October 31
Mobile Wallets: Unlocking a Powerful New Marketing Channel
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update, developers can send wallet notifications, letting…
Executive Viewpoints October 31
On Running Hosts High-Tech Pop-Up in Tandem with NYC Marathon
On Running is hosting a pop-up called On Labs NYC in celebration of the NYC Marathon, which will take place this Sunday, Nov. 3. The pop-up will feature On’s new…
News October 30
