Retail TouchPoints

Moving Beyond CRM & BI To Improve The Customer Experience

Bringing The Benefits Of The Online Experience Into The Store

Embracing the Social Shopper

A BrightTALK Channel

Benjamin Moore Optimizes Customer Engagement With Mobile Publishing

The interactive, high-definition features of tablet technology have provided retailers with an ideal outlet for boosting mobile engagement and purchase intent. Tablet traffic has grown 10 times faster than smartphone…

Life is good Revamps E-Commerce Site To Promote Charitable Efforts

The e-Commerce site is a top channel for consumers to learn about a brand, its offerings and values. As a result, it is vital that retailers create an engaging browsing…

Getting Closer To The Customer [Infographic]

Retailers have numerous opportunities to engage with customers, to provide information, answer questions and respond to complaints. To date, a large percentage (44%) of companies have left customer communication solely…

Walmart, PacSun & Ice.com Share Insights On Social Media Analytics

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on insights from…

Sleeping With The CMO

Editor’s note: This article is an excerpt from Schwartz’ upcoming novel titled: Fast Shopper, Slow Store due to be published in August 2012, expanding on The Impulse Economy. For thousands…

Video Analytics Debate: From Mission Impossible to the Mall

Retailers use video surveillance cameras for a host of reasons — everything from loss prevention to customer safety to liability protection. But with the rise of IP-based video surveillance accompanied…