Retail TouchPoints
How Body-Worn Cameras Are Changing Retail Security
Top Stories
Latest Posts
Mobile POS and Customer Experience In The Omni-Channel Era
The cash wrap is rapidly becoming an antiquated place for transactions. In the past, customers and retailers have experienced a single-channel touch point via the brick-and-mortar store. Today, this single-channel…
News July 3Conversion Testing And Shopping Psychology
If you want to increase sales of your product online, consider using tried and true tactics from brick and mortar retail stores. When you walk into any store, the entire…
Executive Viewpoints July 3SAP Launches Mobile Suite To Optimize In-Store Experience
The emergence of the in-store mobile shopper has been a startling challenge for retailers. Empowered with mobile technology to compare prices and access peer feedback, today’s convenience-driven consumers are left…
News July 3MasterCard Partners With shopkick To Offer In-Store Shopping Incentives
MasterCard announced its partnership with shopkick, an instant shopping rewards program, to allow cardholders to earn valuable rewards and special offers, such as kicks, when linking their cards to shopkick’s…
News July 3Andrews Distributing Rolls-Out Mobile Solution To Increase Work Productivity
Andrews Distributing, a U.S. beer distributor serving retail accounts in 38 Texas counties, has implemented MobiControl, a Mobile Device Management (MDM) solution from SOTI, Inc., to minimize downtime and ensure…
News July 3How Brands Use Multi-Sensory Techniques To Pique Consumers’ Interest
As competition in the retail industry continues to soar, retailers are diving into savvy consumers’ five senses to persuade purchasing decisions. In a recent IBM-sponsored webinar, titled: “The Future Of…
News July 2TouchPoints TV: Brad Klaus, Extole
Brad Klaus, Extole Retailers are moving in droves to social sites to boost shopper engagement, and drive consumer-to-consumer conversations. However, many merchants are not optimizing Facebook and Twitter with…
News July 2L’Oreal USA Quadruples User-Generated Content With Social Q&A
Today’s shoppers are turning to their peers across social networks to learn more about potential purchases. As a result, retailers are seeking more efficient ways to garner customer feedback and…
News June 29Intent to Buy Cartoon #7: Buying Guide
Past purchase data has its limitations – especially when it comes to new customers who don’t yet have a purchase history. It’s up to retailers to go beyond past…
Executive Viewpoints June 29
Latest Podcasts
Latest Resources
