Retail TouchPoints

Latest Posts

Retailers, Analysts And Solution Providers Share Social Media Analytics Best Practices

This is Part V and the final installment of Retail TouchPoints’ multi-part feature exploring trends and developments in social media analytics, the business intelligence it provides, and the real-life applications…

News July 9

How RFID Technology is Revolutionizing the Consumer Shopping Experience

Picture this: You walk into a store and spot the perfect top for your upcoming interview, you sift through the rack, perform a double check, but nope — your size…

Executive Viewpoints July 9

ProfileOne Optimizes POP Marketing And Geo-Targeting Initiatives

Retailers are challenged to stay true to their brands’ repertoire, serve their customers, and manage revenue and profitability. To flourish in today’s competitive retail environment, merchants must consider a wide…

News July 9

New Oracle Business Intelligence App Helps Retailers Connect With Customers

Oracle introduced Oracle Retail Customer Analytics, a new business intelligence solution designed to help retailers better understand what drives their customers’ purchasing decisions. The tool leverages existing customer data as…

News July 9

IBM Announces Mobile Augmented Reality Shopping App

A recent IBM Institute for Business Value report confirmed that consumers actively seek shopping advice from peers, family, friends and strangers, and are eager to opt-in to retail programs in…

News July 9

Cabela’s, Express And SUBWAY Receive Nominations For COLLOQUY Loyalty Awards

Best-in-class retailers are revamping their loyalty programs to better integrate with emerging technologies and channels, such as smartphones and social networking sites. The best of the best are honored each…

Features July 9

Email Marketing Best Practices For the 2012 Holiday Season

Retailers experienced a 15% year-over-year boost in online sales during the 2011 holiday season, according to research from comScore. Overall, Black Friday had the highest growth, with a 26% increase…

News July 6

Credit, Debit Card Usage Increases At POS; Mobile Payment On The Rise

The slow but consistent economic recovery has motivated consumers to be less frugal in their purchasing habits: They are willing to spend more on items unnecessary for daily living, and…

Features July 5

Wize Commerce Offers Campaign Management And Monetization Tools To Drive Shopper Engagement

The capabilities of social networking sites and mobile tools and technologies have increased expectations for today’s consumers. To help retailers excel in the age of omni-channel shopping, Wize Commerce recently…

News July 4
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