Retail TouchPoints

Shop.org 2012 Spotlights Engaging Cross-Channel Brand Messaging

 More than 4,400 retail executives and solution providers gathered at the 2012 Shop.org Annual Summit to learn about current trends and best practices in digital and cross-channel marketing.  Creating a…

ForeSee, Millennial Media Share Mobile Trends, Holiday Expectations

The Mobile Marketing Summit: Holiday Focus 2012 conference was held during September 13, 2012, at the National Museum of the American Indian in New York City. The one-day event included…

Why Personal(ity) Works By Fatima D. Lora, Assistant Editor If you’ve ever walked into a store and been greeted with a genuine smile, then you know what it’s like to…

Charlotte Russe, a mall-based “fast fashion” retailer targeting Millennials, is familiar with these challenges. The retailer specializes in value-priced apparel, shoes and accessories specifically for females born between 1982 and…

TouchPoints TV: Roseanne McCauley, Experian FootFall

  Roseanne McCauley, Experian FootFall Retailers today are seeking the most effective tools and technologies to collect and analyze in-store data in real time. By harnessing information from POS systems…

Transforming Inventory Strategies For Omnichannel Success

This is Part 1 of the Retail TouchPoints “Inventory Strategies Report,” a two-part feature highlighting best practices and technologies that help retailers improve their inventory management processes. This section will…

Achieving A Single All-Channel View Of The Customer: The Key To Countering Amazon

What is stopping retailers from delivering on consumers’ all-channel shopping expectations? According to a recent RSR report, retailers’ top inhibitor is not having a single view of customers across all…

Retailers Continue To Consider Benefits Of Facebook Login

Although only 6% of retailers, or 30 of the Internet Retailer 500, have implemented Facebook Login as part of their site registration process, many continue to consider the option, according…

Retailers Get Feedback, Drive Multichannel Sales With Mobile “Social Merchandising” Game

 Frequent consumer feedback about style and taste is invaluable to retailers striving to gauge customer preference and product demand across channels.   Tip or Skip, a mobile shopping game launched July…