Retail TouchPoints

J.C. Penney CEO Unveils New Store Concept, Shares Customer Feedback

As more retailers lean on e-Commerce to increase sales, J.C. Penney (JCP) is transforming physical stores by including new customer-facing interaction options for consumers of all ages. In a recent…

The New Brick-And-Mortar Store: Digital Signage, Interactive Screens And Everything In BetweenBy Fatima D. Lora, Assistant Editor E-Commerce is a primary focus for many retailers leveraging the growth of online…

TouchPoints TV: Kelly O’Neill, Oracle

  Kelly O’Neill, Oracle Kelly O’Neil, Senior Director of Business Strategy for Oracle talks about how personalization is affecting e-Commerce retailers. “At the umbrella level, personalization is about … guiding…

TouchPoints TV: Ed Stevens, Shopatron

  Ed Stevens, Shopatron Ed Stevens, Founder and CEO of Shopatron notes that “the consumer ultimately decides how business gets done” today. He said that an average of 30% of…

TouchPoints TV: Eric Best, Mercent

  Eric Best, Mercent Eric Best, Chairman and CEO at Mercent reports that his company serves 400 retail brands, syndicating their offers across the web, then collecting analytical information. Regarding…

TouchPoints TV: Tom Sather, Return Path

  Tom Sather, Return Path Tom Sather, Senior Director of Research for Return Path shares insights on email marketing trends. Return Path is an email marketing company, helping retailers get…

TouchPoints TV: David Sikora, Digby

  David Sikora, Digby Dave Sikora, CEO of Digby discusses location-based marketing in order to help retailers engage with retailers in-store. Digby works with Cabela’s, Bed, Bath & Beyond and…

Apple Passbook Offers Retailers Greater Opportunity For Mobile Engagement

Apple has once again taken the market by storm with the introduction of the iPhone 5, but arguably the most significant news recently from the communications innovator is the Passbook…

Aberdeen Report Highlights Impact Of Technology On Loyalty Programs

As more retailers develop customer loyalty programs, most are opting to outsource the different technology components. Because outsourcing can introduce complications of integrating data streams and technology, an in-house loyalty…