Retail TouchPoints

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Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and predictions for the new school year. Part II, appearing in the August…

Features August 13

Analyzing User Content Consumption Patterns To Improve Marketing Efforts

Targeting on a mass scale was the foundation of sound marketing efforts for most of the last century but executives need to take it down many layers deeper. Today, successful…

Executive Viewpoints August 13

Bringing Shoppers Back From The Brink By Blunting Mobile’s Showrooming Effect

It may not provoke the same fear that the Jaws theme induces, but for marketers and retailers, a new word has cropped up in their vocabularies that has a similarly…

Executive Viewpoints August 13

Genius Customer Engagement Platform Integrates New Payment And Loyalty Options

Recent developments in the payment space confirm the U.S. shift to Europay, MasterCard and Visa (EMV) and Near Field Communication (NFC) — both expected to heighten overall security of contactless…

News August 13

Hearsay Social Teams With Foursquare To Power Local-Social Marketing

Hearsay Social announced that it will support foursquare features such as check-ins, mayorship, tips and more. The platform integration will offer corporate brand marketers and local representatives the ability to…

News August 13

RSR Uncovers Omnichannel Retail Trends, Role Of Marketing

Retailers are building an omni-channel customer experience to remain relevant among consumers’ ever-changing buying habits. In fact, a majority (92%) of retailers report that they operate e-Commerce channels compared to…

News August 13

Cartridge World And Complete Nutrition Support Breast Cancer Awareness

Cartridge World, an ink and toner cartridge retailer, and Complete Nutrition, a nutritional supplement retailer, have partnered with the National Breast Cancer Foundation to help raise funds for the fight…

News August 13

BevMo! Enhances Customer Satisfaction With Price And Promotion Optimization Tools

The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more efficient marketing, pricing and offers, as well as overall merchandising and assortment…

Features August 13

TouchPoints TV: Erick Vlugt, VeriFone

  Erick Vlugt, VeriFone Erick Vlugt from Verifone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use Verifone right now,” he…

News August 10
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